Central Phuket Expansion: 26B THB Mega Project

The Central Phuket expansion by Central Group marks a major step in the transformation of Phuket into a global luxury coastal city. This large-scale development in the heart of Phuket Town increases total space by more than 40%, reinforcing the island’s evolution from tourism hub to world-class living destination.

Located in a strategic position where the island’s main roads converge, the Central Phuket expansion covers more than 110 rai of prime land. The project has been developed continuously for over 20 years and now enters a new growth phase that supports long-term economic and urban development.

Project Overview

Total investment: 26 billion THB
Expansion size: +40%
Total GBA: 500,000 sqm
Total land: 110 rai

Luxury Expansion at Floresta

As part of the Central Phuket expansion, the Floresta zone will double its luxury retail space by Q4 2026. This move strengthens Phuket’s position as a premium shopping destination and attracts more international high-spending visitors.

Festival Lifestyle Upgrade

The Festival wing will introduce over 250 international fashion and lifestyle brands by Q1 2028. This phase of the Central Phuket expansion further elevates Phuket’s retail and lifestyle offering.

New Attractions and Dining Landmark

A 14-rai extension will introduce new world-class attractions by Q3 2028. The project will also create the largest dining destination outside Bangkok, combining local cuisine with international fine dining concepts.

Why the Central Phuket Expansion Matters for Property Investors

The Central Phuket expansion is more than a retail project. It signals strong institutional confidence in Phuket’s long-term growth. When major developers invest billions into infrastructure, it reflects expectations of sustained demand and rising purchasing power.

For property investors, developments like the Central Phuket expansion often lead to higher residential demand in surrounding districts. Better infrastructure improves livability, attracting long-stay residents, retirees, digital professionals, and global investors.

As Phuket evolves into a Global Living Destination, condominiums and private villas near established commercial hubs become increasingly strategic assets.

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